FOR OVER A DECADE, I HAVE WORKED ACROSS ART, DESIGN AND STRATEGY TO UNDERSTAND HOW IDEAS BECOME VALUABLE — FROM INTERNATIONALLY EXHIBITED CREATIVE WORK TO COMMERCIAL BRAND PARTNERSHIPS AND STRATEGIC CONSULTING. The result is work that carries the weight of a story well told and the discipline of a business built to last.

A brand and creative studio grounded in story and human connection, built for business.

Built for Possibility

Selected Work

DAVID LOWRIE // Brand, Identity & Art Direction
Full brand identity, packaging and creative direction for a Scottish seafood company.

UNIVERSAL TELEVISION // Illustration & Print
New York illustration commissioned for one of the world's leading entertainment studios.

ILLUSTRATION //
Illustration work spanning editorial, brand & personal projects.

BREATHER INC // Fine Art Photography & Acquisition
Baseball photography acquired and placed for a New York real estate company. Where sport, culture and space met.

NEW YORK BUILDINGS // Illustration Series
An ongoing body of work exploring New York's architectural identity and architecture.

FINE ART //
Original fine art, exhibited internationally including The Louvre, Art Basel Miami and Times Square New York.

WORKSHOPS

  • Field: Cultural Patterns & Behavioural Logic.

    Objective: A systematic deconstruction of the emotional cues that drive brand desire. Utilizing cinematic narrative and cultural subtext to move strategy from static templates to human truth.

    Availability: August 2026 onwards/curated for founders, brand teams & organisations.

  • Field: Human Behaviour & Brand Equity.

    Objective: A systematic exploration of the cultural moments, human interactions and everyday signals that define how brand is truly built. Monday Morning deconstructs the behaviour, the objects and the instincts that drive brand desire- and shows finance and investment leaders how those everyday moments translate directly into brand equity, loyalty and long term organisational value.

    Availability: August 2026 onwards/curated for Partners, MD’s, Leadership teams & head of brand.

  • Field: Brand Equity & Human Connection.

    Objective: Close your eyes. Unwrap a cornetto. It takes you straight back. That’s brand equity. Bigger than a logo, deeper than a campaign. A feeling so deeply built, it lives in the body before it reaches the mind. The giants have always known this. The Pitcher takes that same human truth into your organisation- to show exactly how brand equity is being built, protected or quietly lost. One conversation at a time.

    Availability: August 2026 onwards/Curated for C- suite, leadership teams & Brand/Strategy teams.

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“I have never met someone with so much expertise and passion for brand as Sally.”

Denis Iannoukos- Mind Body XR- Co-Founder

Stories

Thoughts on brand, culture, and the ideas that shape how value gets made — written from the intersection of art, design, and business.

David Rockefeller figured out it was a multi-billion-dollar asset class back in 1959.

Marriott just pulled an IKEA - selling a feeling, not a product, and it's genius

The Ikea New ad

Human behaviour has always been the brief. The brands that get it never look back.

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Partners

A collage of logos from various brands and publications, including Universal Television, Awell, Oxford, Pennant, Manfrotto, ELLE Decor, Style, and The Sunday Times, along with a red logo featuring a white exclamation point.
Stylized illustration of a building with blue awnings, gray walls, and plants with green leaves and pink flowers in front.

  • When we came to Kip Yards for new branding, they helped us step back and really define what we were trying to achieve as a business. They brought clarity to our direction and translated that into a brand that feels both authentic to us and relevant to our customers. The process felt considered from start to finish, and the end result has given us real confidence in how we present ourselves. We wouldn’t hesitate to recommend them and look forward to working with them again

    Lewis Lowrie- David Lowrie Fish Merchants

  • Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!

    Jennifer Hood- Design lead Hoodzpah

  • As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected

    Miles Lapeyre- Boil Boss